This study aimed to highlight the role of electronic cards in mitigating the liquidity shortage within the Libyan economy. A descriptive-analytical approach was employed to define the phenomenon, alongside an empirical method—utilizing a questionnaire—to gather opinions on electronic cards and their role in addressing the current liquidity crisis. A key finding is that electronic cards play a positive role in attracting customers and, consequently, alleviating the liquidity shortage, despite the underdeveloped infrastructure and technology for e-commerce in the Libyan economy; this confirms the validity of the study's underlying hypothesis. The study also explores the feasibility of implementing electronic payment cards in retail stores in the city of Misrata to address the issue of cash liquidity shortages. By analyzing acceptance factors and the technology's potential impact on business operations—based on survey results—the study concludes that electronic cards are a valuable tool for attracting customers and an effective means of reducing reliance on cash. A set of recommendations regarding this matter was also formulated. Keywords: Electronic card, retail stores, cash liquidity, shortage, implementation feasibility.